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RichysHQ is a Twitch streamer who plays battle royale and PVP games.
I was tasked with creating a brand identity for the client. He wanted something to fit with his main games but also a secret agent, crime syndicate aesthetic that was bright and colorful. I also had to incorporate his fan name "Glizzy Gang".
The first assignment I was tasked with was designing a logo. The client was not entirely sure what he wanted but he gave me some keywords which were: cartoony, fun, and cool. I provided multiple options ranging from monograms to icons but the design he settled on was the one of his face.
I made it clear that this brand is about gaming which can be seen in his glasses. Since he will always be wearing them I wanted to be sure to showcase them.
He also wanted to incorporate money and thievery into his brand without it looking menacing. So I made sure the colors were saturated in the mask.
Next was to create the sub badges which are rewarded to viewers who have been subscribed to a streamer for x amount of time. I kept on theme with the idea of bank robbery. Since you get "better" badges for sticking around longer, I made the "job" progressively better, all the way to unlocking the vault to get the money inside.
For Twitch, emotes are one of the most important things for a streamer to have. It helps promote their brand, gives incentive for viewers to buy a subscription, and allows for greater community interactivity.
Because of this, I wanted to be sure the emotes were cute, readable, and fun. The client told me the general emotions he wanted to convey and I interpreted them into funny expressions for the illustrations. With his baby blue shirt, glasses and hair, it's easy to distinguish these emotes from others, and the unique expressions help pique interest.
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The other theme in his branding was the "Glizzy" so we incorporated that in a cute and fun way. The Arms Up Glizzy emote is the most popular one on his channel and the most recognizable.
For the starting soon screen, he wanted a still image with the HQ signal in the sky. He also wanted a cityscape. I suggested some light animation and made a billboard where the light would change just to add some more dynamics to the scene
A static version was created as well using his usual baby blue color.
Mood Board + Sketches
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